Everything needs encouragement and inspiration to emerge as the most extraordinary version of itself.
WHY
Why I get out of bed
My unique contribution to the world is helping others see the extraordinary inside people (all life, really), places and things and encouraging their evolution.
HOW
How I like to work
I am a life-centered designer and consultant who works with startups, businesses, and agencies on culture-changing initiatives. For the last nine years, I’ve worked alongside entrepreneurs and technologists to iterate solutions to large-scale cultural problems. I work well in high-trust environments with time to be thoughtful about strategy. I check in 1x/week with updates and fine-tune any assumptions. From time to time, I screen-share things I’m working on to get direct feedback. I love working with tech teams, other creatives, and writers, and I often treat my clients as co-collaborators. If that style of work sounds good to you, reach out so we can talk about your project.
What
What I actually deliver
User Experience (UX) User Interface (UI)
Web Design
Research: User Research, Field Research, Genealogy
Video
Business Strategy, Spatial Reorganization (EXD in physical space)
Events: Experience Design, Production, and Speaker Coaching
Brand: Identity, Brand Strategy
Brainstorm Facilitation
See all projects
Passion Project
Decoding Midwest Culture
This ongoing Youtube project, called Midwest Nice Out, is meant to help outsiders understand the nuances of living in the Midwest. Many transplants confess that they have a hard time acclimating to cultural differences. While the locals are nice, newcomers feel social integration is not going well, but cannot understand what they are doing wrong. The channel covers topics like cold culture and wardrobe building (very tricky), our clannishness, our conflict avoidance, and Midwest representation in media.
