Midwest nice out

 

Project

This video project helps outsiders understand the nuances of living in the Midwest. Many transplants confess they have a hard time acclimating to cultural differences. While the locals are nice, newcomers feel social integration is not going well, but cannot understand what they are doing wrong. I cover topics like cold culture and wardrobe building (very tricky), our clannishness, conflict avoidance, and Midwest representation in media.

Deliverable

Youtube Videos

  • Scriptwriting

  • Video Production

  • Voiceover

  • Video Editing

  • Graphic Design



Highlights

Winter scene with woman in a hat and parka standing near a lakefront and pine trees
A graph explaining which baselayer to wear based on the outdoor temperature and your activity level

This data visualization helps people understand temperature + dressing.
Base layers come in different weights, and this chart helps users understand which layers they should wear depending on the temperature outside and what they will be doing while outside (how sweaty and warm they will be).

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